JUDGING CRITERIA
Judging Criteria
Uniqueness
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Showing design originality and product differentiation.
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Special features/product material/technology that enhances the desirability, and often the appraisal value.
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Unique message and design value of the product that enhance user satisfaction and benefit.
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Generating Intellectual Property value (utility, design patent).
Product Aesthetic
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Choice of materials, texture, finishing.
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Form and shape, graphics, colors, surprise element.
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Point-of-sales and packaging.
Marketability
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Showing strong sales potential.
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Developing new market and/or new target group.
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Illustrating strong project management skills.
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Price and quality competitiveness.
Eco Friendliness
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Address details of resource friendliness, sustainability, reparability, durability, recyclability and reusability.
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Consideration of disposal problems.
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Bearer of internationally recognized eco labels or certificates.
Function
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Solving user pain point and increasing user-friendliness.
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Fulfilling all requirements of handling, usability, safety, and maintenance.
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Visualization of intended use.
Mr. Benson Pau
Project Convenor of HKSGDA
Vice Chairman of The Hong Kong Exporters' Assoication
Members of the Judging Panel are compiled of renowned design and related personnel from the academia, local and overseas buying groups, design cluster as well as statutory bodies. 2016 Awards Judging Panel has been set up and is chaired by Mr. Benson Pau, Vice Chairman of The Hong Kong Exporters' Association
Prof. Philine Bracht
Director, Consulting for Design
Partner, School of Design, PolyU, Bayern Design GmbH
Mr. Elmond Cheung
Head of LOG-ON Business Unit,
Hong Kong Market
City Super Limited
Prof. Ed Dorsa
Associate Professor
Industrial Design Program Chair
School of Architecture and Design,Virginia Polytechnic Institute and State Universit
Mr. Walter Ma
Director
Walter Ma & Co. Ltd
Mr. Ivan Ting
Chairman
The Hong Kong Exporters' Association
Ms. Agatha Tsang
Founder & Design Consultant
Bon Bone Design
Prof. Xin Xiang-yang
Dean
School of Design Jiangnan University